Direct mail marketing is one of the best ways to spread your message to large numbers of people in the shortest amount of time. In fact, direct mail postcard campaigns are so successful, direct mail postcard sales have actually outstripped newspaper advertising for the past twelve years. In fact, direct mail postcard sales have been outstripped only ides email marketing for the past twelve years! That's pretty impressive, but how did direct mail postcard campaigns get to be so successful?
A good direct mail postcard campaign starts with its audience. After all, if your postcard is sent to a group of high school students, chances are good that those students are not likely to be the target audience for your business or organization. But what if you were mailing postcard invitations to a group of professional athletes? That would make sense too! If you target a non-targeted audience, the results are likely to be much different than if you send the postcard to, say, five business executives.
The real key is to know your audience and use that knowledge to determine the best postage rates and postcard design templates to use. When you learn about your audience, you can then build a campaign around postage rates and postcard design that will reach your target audience. And targeting your audience doesn't have to be difficult, there are a number of tools online such as postage rates calculator and USPS wholesale prices that can help you calculate how much postage will cost you and how many copies you'll need. Another great tool for finding direct mail postcard invitations is Vistaprint, an online printer that allows you to upload your custom clipart, design your postcard, create direct mail postcard samples, and select USPS postage from a list. With a little planning and research, you'll be well on your way to creating effective marketing mail that reaches your prospects with the message you want to deliver.
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